Custom Printed Calendars Promote Your Company All Year Round

12 months of Exposure

It is well known that providing an advertising calendar to your customers is a good strategy to keep the brand outside front of people for an entire year. In fact, we all need a calendar. In fact, most people require more than one (one to the kitchen, one for the bedroom, one for that office, etc.). And individuals consult their calendars repeatedly throughout the year. Compare that with the exposure you might get with increased typical advertising that is read once and then disposed of!

Like a designer with focus on calendars, I've helped numerous clients produce calendars and seen personally what a great marketing piece a well-produced, custom calendar might be. I've also seen the way pays to prepare yourself and discover a printer at the start of the task.

Personalize it for Greater Impact

While there are numerous promotional product companies that will sell you a pre-printed calendar along with your logo over-printed at the bottom, choose creating your own personal completely customized calendar. A custom printed calendar will surely cost more than its pre-printed cousin, but you will make it appeal much more directly to your clients. You can choose calendar images that highlight your products or services, your local area, or perhaps your customers' interests. A calendar that tells a narrative concerning your company, that flaunts the personality of your respective employees, or that depicts your company's involvement in the neighborhood hold considerably more intrinsic appeal to your customers than a generic calendar with pretty pictures.

I recently worked a local lending institution inside the Pacific Northwest to assist them produce a customized calendar. They decided even though a client might appreciate a pre-printed calendar with scenic photos, they would don't have any special reason to remember or take into consideration who gave it for them. Instead the finance union held a photograph contest among the members together with the theme of scenery within the Pacific Northwest. They publicized the contest early in the year and generated considerable enthusiasm for that project long before the calendar was even printed. They received a lot of entries, so we produced a completely stunning calendar that made the two credit union and its customers feel proud. From both an artistic plus a marketing standpoint, the job was a total win-win.

Do not forget those Dates!

The loan union example also highlights another custom calendar printing advantage. Because all in the calendar may be customized, these were capable to include inside calendar dates not just standard holidays but additionally every facet of the finance union's and also the local community's schedule. Lending institution holidays and early closings in addition to local events counseled me marked throughout every season. This will make the calendar not only a nice-looking marketing piece but in addition a tremendously useful tool for the customers, giving them one more reason to set it on your wall.

Three Steps to Successful Calendar Printing Project

Though it may be certainly possible to start a calendar project December 1st and have the end product before Christmas, until you happen to have twenty pieces images ready to venture to the printer, prehaps you are have to additional time than that. Depending on when you really need to own calendars in hand and also on your process for collecting images, you may need to start worrying around February or March.



The 1st step: Look for a Calendar Printer

Yes, could you confer with your boss, it seems sensible to look for a fantastic calendar printer. You may well be able to work using your local print shop with this project, but chances are you will improve off locating a printer who specializes in high-quality, full-color calendars. Be sure to discover a printer who you can ask the product and actually talk to! Will the printer be capable of respond to questions and make suggestions over the project from beginning to end? Or even, then keep looking. A good calendar printer will make sure to know all of the steps which can be mixed up in project so that there won't be any surprises along the way.

Be sure to interrogate prospective printers thoroughly. Require prices and turn-around times. What is within the price? Cautious artwork, set-up, or finishing charges that are not included in the quoted price? Could be the printer expecting finished, print-ready artwork, or will they handle the look for you? Can they customize their calendar designs to meet your requirements? In that case, will there be yet another cost? Most importantly, ask to receive sample calendars to help you judge yourself the quality of the printing, the paper stock as well as the design.

Second step: Assemble your In-House Resources

Right now, you need to have recommended with the parameters to your project. The time has come to acquire management fully briefed and map out the facts. Determine how many calendars you may need and begin a budget. The biggest question is what you will really use for artwork? What is going to function as theme in the calendar? Must you plan a photo or art contest? (Kids' drawings create a popular calendar theme.) Are you gonna be using product photos? If you do, you could have an inside art department that can help to repurpose existing photos. Maybe you need to engage a photographer (or partner with one out of exchange to promote in the calendar)?

Make sure you remember the opposite elements of the calendar. Have you been about to highlight special events or dates throughout the year? Could there be a logo or other information printed for the calendar page? Will the calendar include any extra pages (apart from the Twelve months) you simply need to provide text or images? Front and back covers? Your printer should already have inform you what's required.

You will also have to establish a timeline. When do you want the calendars? How are the calendars being distributed? In a conference or another special event? Or maybe in the mail before Christmas? Make sure you know when you really need to deliver artwork for the printer to acheive your calendars back in its history.

Third step: Collect Images and Date Information

Hopefully, in the first task, your printer filled you in around the file formats and resolutions necessary for photos, logos and also other information. Or even, get that information and be sure which everybody who's providing artwork or another information to you personally is apparent about what is required. The worst thing you need would be to hand everything to the printer just soon enough to satisfy your deadline and after that wind up which has a delay because half the pictures are so lower in resolution. If you do not learn how to judge the resolution, speak with your printer. As you become towards the point in which you have everything else but you need, you may want to talk to your printer again, in order to be certain that you're not leaving anything out. When you hand everything up to the printer, they should be able to take over after that and generate a great, all-year marketing piece for your requirements.

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